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In the future, you can use the information to create your website, blog or to start an advertising company. The information is updated once a month. Top SEO News, 2017 Google will keep in secret the number of search quality algorithms Oct 08/2017 How many search quality algorithms does Google use? This question was put to the John Mueller, the company’s employee during the last video conference with webmasters. The question was: 'When you mention Google's quality algorithm, how many algorithms do you use?' Mueller responded the following: 'Usually we do not talk about how many algorithms we use.
We publicly state that we have 200 factors when it comes to scanning, indexing and ranking. Generally, the number of algorithms is a casual number. For instance, one algorithm can be used to display a letter on the search results page. Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful for optimizers. From this point of view, I can’t tell you how many algorithms are involved in Google search.'
Gary Illyes shares his point of view on how important referential audit is Oct 08/2017 At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile. This information was reported by Jennifer Slagg in the TheSEMPost blog. Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links. According to Gary Illyes, auditing of links is not necessary for all websites at the present moment.
'I talked to a lot of SEO specialists from big enterprises about their business and their answers differed. These companies have different opinions on the reason why they reject links. I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website. In case your links are ignored by the 'Penguin', there is nothing to worry about. I've got my own website, which receives about 100,000 visits a week.
I have it for 4 years already and I do not have a file named Disavow. I do not even know who is referring to me. Thus, in the case when before a website owner was engaged in buying links or using other prohibited methods of link building, then conducting an audit of the reference profile and rejecting unnatural links is necessary in order to avoid future manual sanctions.
It is important to remember that rejecting links can lead to a decrease in resource positions in the global search results, since many webmasters often reject links that actually help the website, rather than doing any harm to it. Therefore, referential audits are needed if there were any violations in the history of the resource. They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg. Googlebot still refuses to scan HTTP/2 Oct 08/2017 During the last video conference with webmasters Google rep called John Mueller said that Googlebot still refrains to scan HTTP. The reason is that the crawler already scans the content that fast, so the benefits that the browser receives (web pages loading time is decreased) are not that important. 'No, at the moment we do not scan HTTP / 2. We are still investigating what we can do about it.
In general, the difficult part is that Googlebot is not a browser, so it does not get the same speed effects that are observed within a browser when implementing HTTP / 2. We can cache data and make requests in a different way than a regular browser. Therefore, we do not see the full benefits of scanning HTTP / 2. But with more websites implementing push notification feature, Googlebot developers are on the point of adding support for HTTP in future.” It should be recalled that in April 2016, John Mueller said that the use of the HTTP / 2 protocol on the website does not directly affect the ranking in Google, but it improves the experience of users due to faster loading speed of the pages. Therefore, if you have a change, it is recommended to move to this protocol. Google does not check all spam reports in manual mode Oct 08/2017 Google employee named John Mueller stated that the search team does not check all spam reports manually during the last video conference with webmasters. The question to Mueller was the following: 'Some time ago we sent a report on a spam, but still have not seen any changes.
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Do you check each and every report manually?' The answer was: No, we do not check all spam reports manually. ' Later Mueller added: 'We are trying to determine which reports about spam have the greatest impact, it is on them that we focus our attention and it is their anti-spam team that checks manually, processes and, if necessary, applies manual sanctions.
Most of the other reports that come to us is just information that we collect and can use to improve our algorithms in the future. At the same time, he noted that small reports about violations of one page scale are less prioritized for Google. But when this information can be applied to a number of pages, these reports become more valuable and are prior to be checked. As for the report processing time, it takes some considerable time. As Mueller explained, taking measures may take 'some time', but not a day or two. It should be recalled that in 2016, Google received about 35 thousand messages about spam from users every month. About 65% of all the reports led to manual sanctions.
Google keeps ignoring the Last-Modified meta tag Aug 14/2017 Google still ignores the Last-Modified meta tag in the search. This was stated by the company’s employee, John Mueller providing a response to a question from one of the webmasters on Twitter. The question was: 'In 2011 you said that Google does not use the http-equiv =' last-modified 'tag for crawling. Is that still so? Mueller replied the following: Yep, we still do not use it.
John ☆.o (≧ ▽ ≦) o. ☆ (@JohnMu) August 11, 2017 The tag was originally used to alert the crawlers that the page was updated, or to specify the date the page was last refreshed. In 2011 John Mueller made a post on the Webmaster Central Help forum in which he stated that Google does not use the Last-Modified meta tag for scanning, indexing, or ranking. This tag is also not included in the list of meta tags considered by Google. With all this, other search engines can still use it. Google intends to improve the interaction of a person with AI July 25/2017 Google announced the launch of a new research project, which goal is to study and improve the interaction between artificial intelligence (AI) and human beings.
The phenomenon was named PAIR. At the moment, the program involves 12 people who will work together with Google employees in different product groups. The project also involves external experts: Brendan Meade, a professor of Harvard University and, Hol Abelson, a professor of the Massachusetts Institute of Technology. The research that will be carried out within the framework of the project is aimed at improving the user interface of 'smart' components in Google services. Scientists will study the problems affecting all participants in the supply chain: starting from programmers creating algorithms to professionals who use (or will soon be using) specialized AI tools. Google wants to make AI-solutions user-friendly and understandable to them. As part of the project, Google also opened the source code for two tools: Facets Overview and Facets Dive.
Programmers will be able to check the data sets for machine learning for possible problems using the tools mentioned. For instance, an insufficient sample size. Google tests a new search results format with ready-made answers July 11/2017 English-speaking users noticed that Google is testing a new format for the search results that would include ready answers. From now on the website, the content of which was used to generate a response will no longer be displayed in the search results. The reference to it is contained only in the block with the answer. 'Google removed the result from the search on the page that was already shown in the block with the answer for this query.
Now the block with the answer is the only result for the page on a specific request, 'says The SEM Post blog It is noted that the new feature is currently available for many users, but not all of them. This can mean a large-scale testing or a gradual launch. Google Image Search loses market share to Amazon and Facebook Aug 14/2017 The share of Google in the search market grew from 58.84% in October last year to 64.8% in March 2017. At the same time, the share of Google Image Search fell to 21.8% in favor of Amazon and Facebook. This information has come from analysts of the American company Jumpshot in partnership with co-founder Moz Rand Fishkin. During the research, they analyzed search data in Google Search, Images, Maps, YouTube, Yahoo, Bing, Amazon, Facebook, Reddit and Wikipedia for the period from October 2016 to May 2017 with a sole purpose to determine the resources that accounted for the largest number of search engines Sessions and traffic. Generally, at this period Amazon's share went up from 0.4% to 2.30%, and Facebook's 0.8% to 1.5%.
Bing and Yahoo both showed growth of up to 2.4%, while Google Maps was ranked up to 1.2%. The activity of Google Search, Bing, Amazon and Facebook showed growth, while Google Images, YouTube, Yahoo and Google Maps lost their positions. The report also included data on search volumes and CTR in the US. The number of search sessions in Google has exceeded 30 billion a month (as of October 2016).
By May 2017, the growth trend remained at the level of 10-15% compared to the previous year. The results of the organic search in 2016 went down to the bottom. In December they were ranked at 54% (despite the fact that in January and February of the same year their level was at 57% and 56%, respectively, and taking into account the traditional activity stop after the winter holidays). November 2016 gave the highest rates of search activity without clicks and was ranked at 45.5%. At the same time, the lowest indicator was in October, which is only 40.3%. According to Jumpshot, the largest traffic is generated by Google: about 63% in May 2017, with about 60% in October 2016. During this period, YouTube also showed better results and went up by 0.2%, while Amazon rose by 0.1%.
Traffic from Facebook, Yahoo, Reddit, Imgur and Bing almost died, and that’s only Wikipedia that remained at the same level. Cyber attack that took place on May 12 affected 200,000 users from 150 countries July 11/2017 The victims of the mass cyberattack that occurred on May 12 were 200 thousand users from 150 countries. This information was stated by the press-secretary of the European police department (Europol) Jen Ohn Jen Hurt.
According to him, there are many affected companies, including large corporations. He also noted that the cyber attack may continue on May 15, when people come to work and turn on their computers. The virus, called WannaCry blocks access to files and requires affected users to pay $ 300 ransom in bitcoins.
Unless the price is paid in three days, hackers threaten to double this amount, and after 7 they remove all files from the computer. The first reports of cyber attacks appeared in the media and social networks on Friday, May 12. According to Europol, the malware was launched from the National Health Service of England. Then it affected networks in other countries. The virus infected computer networks of the Ministry of Internal Affairs, Megafon and other organizations in Russia. Proofpoint specialist Darien Hass and author of the MalwareTech blog managed to stop the spread of the virus using code to access a meaningless domain on May 13. However, the WannaCry creators released a new version of the virus, which no longer refers to this domain name.
It is noted in Europol that the motivation of hackers is not fully understood. Typically, this type of attack is revenue-oriented. However, in this case, the amount of the repurchase is small. According to the ministry, only a few companies and individuals agreed to pay $ 300 to attackers, following the recommendations of law enforcement agencies. According to The Guardian, the accounts of the creators of the extortion virus received $ 42,000 from approximately 100 people. The intruders have not been revealed yet.
The Italian authorities fines WhatsApp for $ 3 million euros July 11/2017 The Italian Antimonopoly Authority fined WhatsApp service developers for 3 million euros. This information was reported reported by Reuters. According to the agency, WhatsApp imposed conditions on the users that obliged them to agree to data transfer to Facebook parent company.
In particular, they were persuaded that without agreeing on this they would not be able to continue using the service. The WhatsApp press service commented on this situation the following way: 'We are considering this decision and preparing a response to the authorities.' The supervisory authorities of all EU countries demanded that WhatsApp last year to suspend the transfer of Facebook data because of users’ doubts' in agreeing on the conditions. The fact that WhatsApp will open Facebook access to the user base became known in August 2016.
Read about SEO SEO Facts. Seo Facts #4 The first organic search result will get nearly 33% of clicks. (2013). Seo Facts #184 For the full holiday weekend, mobile shopping accounted for 32.1% of orders, up from 26.4% over the same period in 2014.
(Source: Custora). Seo Facts #56 25% of all websites globally use WordPress as their development platform as of November 2015 (Source: W3Techs). Seo Facts #99 Projected number of e-mail users in the U.S. By 2019: 251.7 million. (Source: Statista). Seo Facts #126 April 2015 polling by Manta found that nearly 6 in 10 US small-business owners (SBOs) still weren’t seeing ROI from social media activities. (Source: eMarketer).
Seo Facts #80 A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long form content of over 1,000 words consistently receives more shares and links than shorter form content (Source: Moz).